The concept for the store was developed together with the two owners of the store. Most of the brands at the store has never been shown in Stockholm. All of the interior are specially designed for the store and with a tight budget, so one important thing was that theowners themself could build all the furnitures with simple machines. The lamps are made out of standard paper tubes with a thin layer of veneer and the rest of the furniture
are also made out of standard pine wood normally used for building houses.
Two tables from Enzo Maris "autoprogettazione" project was also used.

The shop was later referred to as the most important icon to start the Hipster movement I Sweden and won the price for Best store in 2010.

One of the articles about the project. Text by Hanna Nova Beartice.